Vietnamese are spending trillions of dongs to buy iPhones with a 14-day discount
The iPhone 14 series will go on sale in Vietnam on October 14 from 00:00. Many agents say they hit record sales in one day. According to a spokesman for FPT Shop, the system paid out customers 5,000 vehicles in one night and generated total sales of more than 14,000 vehicles on the first day, generating sales of VND400 billion. More than 5,000 customers made an advance payment but could not receive the goods.
Meanwhile, Mobile World said it shipped around 12,000 phones to pre-order customers, most of which were the 128GB and 256GB iPhone 14 Pro Max. In the CellPhoneS chain of stores, sales of the iPhone 14 reached 200 billion dongs on the first day, which corresponds to about 6,000 devices. A spokesman for Hoang Ha Mobile said the company had shipped around 3,000 units as of Oct. 14 and the store does not currently have the iPhone 14 Pro and 14 Pro Max models.
Other systems such as Shopdunk, Viettel Store, Mobile Viet or online sales channels of e-commerce platforms have generated hundreds of billions of VND in revenue for the iPhone 14, of which the most advanced model among the four iPhone 14 Pro Max models is about 80 %. A spokesman for the system estimated that a total of more than 55,000 iPhone 14 units were shipped to Vietnamese customers on the first day: “The entire market is worth more than VND 1.5 trillion,” the person said.
Record sales were achieved, but the number of original iPhone 14 products is still not enough to meet demand. FPT Shop said they still “owe” 5,000 prepaid orders, while Gioi Di Dong has more than 20,000 orders. Other systems also have thousands of orders waiting to be picked up. The business community expects the shortage to last at least until the end of October. iPhone 14 Pro Max buyers should pre-order now, with an expected delivery date in November.
Contrary to the “sold out” status of the iPhone 14 Pro and 14 Pro Max, the two cheaper versions – the iPhone 14 and 14 Plus – are less attractive to Vietnamese. Most systems are available. “Sales of these two lines are expected to increase in the coming weeks as the Pro and Pro Max versions sell out,” said a phone shop executive.
The system was strict this year, requiring buyers to remove the seal and activate the iPhone 14 in stores. One of the two main reasons is to prevent speculation, which increases prices on the black market. However, this regulation could not reduce the situation where the original car was resold at a higher price than advertised. Where iPhone 14 Pro costs a little over 1-2 million VND and iPhone 14 Pro Max can send up to 4 million VND.
According to the 2021 Export-Import Report released by the Ministry of Industry and Trade in May, Vietnam’s import volume of phones and components was US$21.4 billion, up 28.8% from 2020, and totaled more than US$6,400 -equivalent to dollars. the country’s total import turnover. The iPhone itself has import sales of more than $1.2 billion.